Episode 1
The Spark
46m7.0 / 10
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
Episode credits
Directed by R.J. Cutler
TV series
Big Vape: The Rise and Fall of Juul
2023TV-MA1 season6.9 / 10
In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
Availability
Not streaming in United States
Checked Jul 22, 2026
Big Vape: The Rise and Fall of Juul premiered October 11, 2023. We don't have a confirmed streaming, rental or purchase option yet.
Synopsis
In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
Season 1 episodes
Choose an episode, then use the watch options above for the show.
Where to watch Big Vape: The Rise and Fall of Juul
Episode 2
First Impressions
44m6.5 / 10
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
Where to watch Big Vape: The Rise and Fall of Juul
Episode 3
Where's My Juul?
52m7.0 / 10
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
Where to watch Big Vape: The Rise and Fall of Juul
Episode 4
Overnight Billionaires
48m7.0 / 10
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
Where to watch Big Vape: The Rise and Fall of JuulEpisode information updated Jul 24, 2026
Available now in United States
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More about Big Vape: The Rise and Fall of Juul
Cast
David PierceSelf - Narrator (voice)
Production details
- Status
- Ended
- Series type
- Miniseries
- Episodes
- 4
- Original language
- English
Networks & production
Netflix
Amblin TelevisionUnited States
This Machine FilmworksUnited States
TIME StudiosUnited States
Themes
based on novel or bookminiseriesvaping