Episode 1
Star Trek
44m8.4 / 10
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
Where to watch The Toys That Made Us
TV series
The Toys That Made Us
2017TV-143 seasons7.5 / 10
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Streaming, rental and purchase options
Where to watch in United States
Checked Sep 4, 2026
The Toys That Made Us is available to stream on Netflix in United States. Use the direct links below to open the provider.
Stream
Synopsis
The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Season 2 episodes
Choose an episode, then use the watch options above for the show.
Episode 2
Transformers
46m7.3 / 10
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
Episode credits
Guest stars Josh Odsess-Rubin
Episode 3
LEGO
45m7.8 / 10
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
Where to watch The Toys That Made Us
Episode 4
Hello Kitty
43m8.7 / 10finale
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
Where to watch The Toys That Made UsEpisode information updated Sep 19, 2026
More about The Toys That Made Us
Cast
Donald Ian BlackSelf - Narrator (voice)Josh Odsess-RubinBob Budianski
Credits
- Created by
- Brian Volk-Weiss
Production details
- Status
- Ended
- Series type
- Documentary
- Episodes
- 12
- Original language
- English
Networks & production
Netflix
The Nacelle CompanyUnited States
Themes
based on toyindustrial documentaryinterviewrise and fallsocial & cultural documentarytoy brandtoy factorytoy maker
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