TV series
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Streaming, rental and purchase options
Checked Jul 22, 2026
A Virtuous Business is available to stream on Netflix in United States. Use the direct links below to open the provider.
In search of purpose, opportunity and independence, four rural women start an adult products business in 1992 — embarking on a journey of self-discovery.
Choose an episode, then use the watch options above for the show.
Episode 1
Struggling to get by, Han Jeong-suk embarks on a risqué business venture — despite her fears. She soon faces her first challenge: a sales presentation.
Directed by Cho WoongWritten by Choi Bo-rimGuest stars Ra Mi-ran, Jeong Seo-yeon
Episode 2
Even after a hurtful revelation, Jeong-suk returns to the grind, diving into her products. With renewed energy, she gives sales another try.
Directed by Cho WoongWritten by Choi Bo-rim
Episode 3
Jeong-suk faces shame as more people find out about her business — including her mother. Later, after an awkward sale, she finds herself in panic.
Directed by Cho WoongWritten by Choi Bo-rimGuest stars Choi Yi-jun, Kim See-eun, Yoon Chae-na, Hong Eui-joon
Episode 4
In order to level up their business, the four ladies begin conducting surveys around town — facing stigma and embarrassment from the locals.
Directed by Cho WoongWritten by Choi Bo-rim
Episode 5
Kwon Seong-su defiantly returns to town, showing no remorse in front of Jeong-suk. Meanwhile, Kim Do-hyeon delves into a mysterious old case.
Directed by Cho WoongWritten by Choi Bo-rim
Episode 6
After making a big life decision, Jeong-suk goes on a getaway work trip with the ladies. But upon her return, she finds herself in a perilous situation.
Directed by Cho WoongWritten by Choi Bo-rimGuest stars Sim Woo-sung, Yoon Chae-na, Jeong Seo-yeon, Choi Seung-yoon
Episode 7
Traumatized by a recent event, Jeong-suk struggles to move on with her life as normal — even as Do-hyeon encourages her to take time for herself.
Directed by Cho WoongWritten by Choi Bo-rimGuest stars Sim Woo-sung, Jang Gyeok-su
Episode 8
Jeong-suk and Do-hyeon collect clues near and far to lead him closer to finding his real mother. But soon, their feelings become complicated.
Directed by Cho WoongWritten by Choi Bo-rimGuest stars Jang Gyeok-su
Episode 9
After Do-hyeon’s sudden confession, Jeong-suk navigates awkward encounters with him. Details surrounding Choi Won-bong's hit-and-run come to light.
Directed by Cho WoongWritten by Choi Bo-rimGuest stars Jang Gyeok-su, Jeong Seo-yeon
Episode 10
Seo Yeong-bok asks Oh Geum-hui for forgiveness after she pulls out of the Fantasy business. Do-hyeon finds himself in danger during his investigation.
Directed by Cho WoongWritten by Choi Bo-rimGuest stars Jang Gyeok-su
Episode 11
Jeong-suk gets a sneaking suspicion about a connection between Do-hyeon and Geum-hui. Meanwhile, Lee Ju-ri discovers her love life puts her in a bind.
Directed by Cho WoongWritten by Choi Bo-rim
Episode 12
Jeong-suk endeavors to bring Do-hyeon and Geum-hui closer, despite sad news. The women grapple with downfall when their business suffers a crisis.
Directed by Cho WoongWritten by Choi Bo-rimGuest stars Ra Mi-ran, Jeong Seo-yeon, Jung Yu-in
Episode information updated Jul 25, 2026
Kim So-yeonHan Jeong-suk
Yeon Woo-jinKim Do-hyeon
Kim Sung-ryungOh Geum-hui
Kim Sun-youngSeo Yeong-bok
Lee Se-heeLee Ju-ri
Kim Won-haeChoi Won-bong
Kim Jeong-jinEom Dae-geun
Choi Jae-rimKwon Seong-su
JTBCSouth Korea
HighZium StudioSouth Korea
SLLSouth KoreaMore shows like A Virtuous Business.
